Course literature in Marketing & Public Relations

The Essentials of Contemporary Marketing

Retail Therapy

Influence

Dark Social

Reputation Matters

Reputation Management

The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Managing Public Relations in Sport

Mega-Selling

The Sponsorship Handbook

The SAGE Handbook of Advertising

Marketing Ethics & Society

Brands and Branding

Strategic Social Marketing

Business-to-Business Marketing

Social Media Marketing

Brand Management

Writing Marketing

Marketing - The Retro Revolution

Visual Persuasion

Statistical Modeling for Management

Cases in Marketing

Relationship Marketing

Knowledge-Based Marketing