Course literature in Marketing & Public Relations

Principles of Advertising

Practice of Public Relations

Digital Virtual Consumption

Classical Rhetoric and Modern Public Relations

Public Relations: The Basics

Leveraging Brands in Sport Business

Sex in Advertising

Public Relations Leaders as Sensemakers

Persuasive Advertising for Entrepreneurs and Small Business Owners

The Public Relations of Everything

Adding Value (RLE Marketing)

Organization and Marketing (RLE Marketing)

Marketing Organisation (RLE Marketing)

The Advertising Agency (RLE Marketing)

Marketing Budgeting (RLE Marketing)

Competitive Marketing (RLE Marketing)

Industrial Marketing Research (RLE Marketing)

Strategic Marketing Management (RLE Marketing)

Marketing and Marketing Assessment (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)

The Early Advertising Scene (RLE Marketing)

Service Industries Marketing

Strategic Marketing