Course literature in Marketing & Public Relations

European Perspectives in Marketing

Corporate Reputation and Competitiveness

The Media Handbook

Demographic Targeting

Advertising Media Workbook and Sourcebook

Corporate Branding

Global Writing for Public Relations

Content is King

Real-Life Marketing and Promotion Strategies in College Libraries

Critical Marketing

Public Relations Law

Marketing Research for Non-profit, Community and Creative Organizations

Fund Raising and Public Relations

The Customer Experience Model

Signifying Place

Health Service Marketing Management in Africa

Applying Social Cognition to Consumer-Focused Strategy

Creating Images and the Psychology of Marketing Communication

The Art of Identity

The Development of Marketing Management

Marketing, Morality and the Natural Environment

Smart Calling

Market Research in Health and Social Care

International Marketing