Course literature in Marketing & Public Relations

Cases in Advertising Management

The Global Advertising Regulation Handbook

What's in a Name?

Time, Space, and the Market

Virtual Social Identity and Consumer Behavior

Consumer Behaviour (RLE Consumer Behaviour)

Public Relations in the Nonprofit Sector

Satisfaction: A Behavioral Perspective on the Consumer

Consumer Profiles (RLE Consumer Behaviour)

Ethnic Marketing

The Routledge Companion to Financial Services Marketing

The Dark Side of CRM

The Psychology of Design

Strong Brands, Strong Relationships

The Routledge Handbook of Critical Public Relations

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Corporate Social Responsibility, Sustainability and Public Relations

The New Consumer Psychology

Destination Marketing

Risk and Tourism Marketing in Asia

Strategic Marketing Planning

Marketing and Psychology

Tourism and Social Marketing

Public Relations and Religion in American History