Course literature in Marketing & Public Relations

Marketing in Publishing

Making It in Public Relations

Marketing Modernity

Marketing and Social Construction

Marketing for Architects and Engineers

Marketing, Morality and the Natural Environment

International Marketing

Visual Merchandising and Display

Gendering Theory in Marketing and Consumer Research

The Moral Compass of Public Relations

The New Review Economy

Reputation in Business

The Psychology Behind Trademark Infringement and Counterfeiting

A Practical Guide to Managing Tourist Experiences

Introduction to Corporate Communication

Urban Events, Place Branding and Promotion

Protest Public Relations

Relationship Building in Public Relations

Marketing and Mobile Financial Services

The Effects of Social Media Advertising in China

Nation Branding in Europe

Social Media Storms

Internal Marketing

The Strategic Communication Imperative