All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Marketing Metaphoria
Gerald Zaltman, Lindsay H. Zaltman
308 kr
Spanning Silos
David A. Aaker
Winning the Story Wars
Jonah Sachs
361 kr
The Intention Economy
Doc Searls
278 kr
What Is Marketing?
Alvin J. Silk, Harvard Business Review
329 kr
Do You Want to Keep Your Customers Forever?
Don Peppers, Joseph B. Pine, Martha Rogers
103 kr
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Andris Zoltners, Harvard Business Review, James C. Anderson, Manish Goyal, Philip Kotler
220 kr
HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
Harvard Business Review
1184 kr
Sales Management That Works
Frank V. Cespedes
Selling Yourself Without Selling Out: A Leader's Guide to Ethical Self-Promotion
Cindy McLaughlin, Gina Hernez-Broome, Stephanie Trovas
165 kr
Audience Economics
Philip M. Napoli
330 kr
Getting Price Right
Gerald Smith
367 kr
Shareworthy
David Lubars, Greg Braun, Robin Landa
321 kr
How To Win Work
Jan Knikker
452 kr
Consumer-Citizens of China
Kelly Tian, Lily Dong
1 kr
Hospitality Sales and Marketing
Howard Feiertag
1699 kr
Destination Marketing
Pallavi Rajain, Rupa Rathee
1516 kr
Marketing by Contingency in the Time of COVID-19
Alicia de la Peña, Juan Bernardo Amezcua Nuñez
1418 kr
Sustainability in Marketing Practice
Subrata Chattopadhyay, Udit Chawla
1834 kr
Pharma Marketing and Pharmacoeconomics
Pramod Kumar Srivastava, Rishabha Malviya, Shashikant Srivastava, Swati Verma
2200 kr
Generative AI for Marketing
Malay A. Upadhyay
176 kr
Promoting Property
Liz Male, Penny Norton
574 kr
Hospitality Branding, Volume 2
Chekitan S. Dev
138 kr
Real Estate Marketing
M Joseph Sirgy
684 kr
