All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Debdutta Choudhury, Hemachandran K, Jorge A. Wise, Raul Villamarin Rodriguez, Revathi T
721 kr
Advances in Digital Marketing in the Era of Artificial Intelligence
Moez Ltifi
647 kr
Food Marketing and Selling Healthy Lifestyles with Science
Göran Eriksson, Lauren Alex O'Hagan
603 kr
Animal Suffering and Public Relations
Núria Almiron
1 kr
Place Branding and Marketing from a Policy Perspective
Martial Pasquier, Renaud Vuignier, Vincent Mabillard
Marketing and Healthcare Organizations
Colin Gilligan, Robin Lowe
379 kr
Climate Change Denial and Public Relations
Jordi Xifra, Núria Almiron
Social Media for Progressive Public Relations
Outi Niininen
589 kr
Branded Customer Service
Janelle Barlow, Paul Stewart
210 kr
Make Marketing Matter
Emma Pownall
107 kr
Kids and branding in a digital world
Barry Gunter
228 kr
Pharmaceutical Marketing
Mickey C. Smith
2567 kr
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
321 kr
Proximity Marketing
Rajagopal
176 kr
Seamless
Peter D. Bayley
186 kr
Overcome AD-versity
Barry Milavsky
173 kr
Winning With Strategic Marketing
David Altounian, Mike Cronin
Multicultural Marketing Is Your Story
Eliane Karsaklian
The Good, The Bad, and The Emoji
Hans Keukenschrijver, Menno Beker, Wouter Hensens
Consumer Behavior
Patricia Huddleston, Stella Minahan
64 kr
AI for Marketing
Idil M. Cakim
306 kr
The Power of Brand Ownership
Miriam J. Johnson
330 kr
Marketing Channel Management
Gary L. Frazier
427 kr
Marketing Research Methods
Jose M. Vidal-Sanz, Mercedes Esteban-Bravo
733 kr
