BUSINESS MANAGEMENT IN VIETNAM

Business Management in Vietnam gathers an interdisciplinary range of research from renowned scholars, government officials, and industry leaders, covering areas such as strategic management, marketing, leadership, behavioral economics, and legal frameworks. By offering a comprehensive view of both policy and practice, the book presents critical analyses of emerging opportunities and persistent challenges in Vietnam's rapidly evolving business landscape. Each peer-reviewed chapter provides insights into topics including the effectiveness of managerial decision-making, the impact of foreign investments on local enterprises, and the role of innovation in sustaining competitiveness. Readers will encounter case studies on how small and medium-sized enterprises adapt to shifts in the global market, as well as investigations into the growing importance of ethical leadership and corporate social responsibility. The book also explores sector-specific developments — from the influence of technology startups on economic growth to the refinement of service quality in higher education — illustrating how collaborative efforts between public and private sectors contribute to national empowerment. Concluding with a forward-looking assessment of workforce development and international integration, this volume serves as a valuable resource for understanding Vietnam's pursuit of inclusive, sustainable progress in the new era.

Contents:

• Banking, Accounting and Finance:
  • Credit Risk Management and Bank Stability (Sang Tang My and Anh Nguyen Quoc)
  • Herding Behavior and Real Estate Stock Price: Evidence in Vietnam (Xuan Vinh Vo and Huynh Anh Duong)
  • The Impacts of Internal and Macroeconomic Factors on Banking Liquidity Risk: Performance in Vietnam (Minh Tuan Truong)
• Business and Law:
  • A Measurement of Factors Affecting Cost Sharing in Higher Education in Vietnam (Thanh Huyen Hoang and Tran Thi Kim Thu)
  • Tax Competition in the Integration Context: Empirical Evidence in Southeast Asian Countries (Trung Kien Tran)
• Business Management:
  • The Impact of CEO's Career Concerns on a Firm's Investment Efficiency: Experiment Research in Vietnam (Le Thi Hong Minh, Tran Nguyen Dan, and Hoang Thi Phuong Anh)
  • The Moderating Role of Government Policy in the Relationship Between Dynamic Capability and Firm Performance Research on the Telecommunications Industry in Vietnam (Dai Trang Nguyen Thi and Trang Bui Thanh)
  • The Relationship Network, Business Model Innovation, and the Startup Enterprises Performance: An Evidence from Vietnam (Ngo Quang Huan, Nguyen Viet Bang, and Thi Nha Truc Phan)
• Digital Economy:
  • Theoretical Basis for Digital Economic Development: Implications for Vietnam (Quang Hung Bui, Nguyen Phong Nguyen, and Tran Tuan Anh Le)
• Financial Economics:
  • Applying Quantile Regression Model to Evaluate the Effect of Foreign Ownership to Firm Performance in Vietnam (Thach Xuan Ha and Thu Thi Tran)
  • Determinants of Portfolio Investment and Portfolio Investment Volatility (Xuan Vinh Vo, Thi Nha Truc Phan, and Thi Hong Xuan Nguyen)
  • Interdependence Between Oil Prices and Vietnamese Equity Markets During COVID-19 Pandemic (Ngo Thai Hung and Xuan Vinh Vo)
• Marketing:
  • Factors Influencing Vietnamese Consumers' Willingness to Purchase Chinese Products: The Role of Affinity, Patriotism, Animosity, and Ethnocentrism (Tran Thanh Trung and Xuan Vinh Vo)
  • Perceived Service Quality Affecting to University Brand Performance (Bao Trung, Dinh Thi Mung, and Cao Thi Quynh Trang)
  • The Relationship of Service Quality, Experience Value, and Customer Satisfaction on Behavioral Intentions: Evidence in a Service Environment from Vietnam (Van Dat Tran)

Readership: Students in economics, business administration, finance, and related fields, with particular interest in Vietnam.

Edited by

Viet Tien Ho