Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
This book serves as an introductory volume to Yair Aharoni's remarkable impact on international business (IB) research. Most IB researchers will be familiar with at least one aspect of his work, but relatively few will be familiar with his broader body of work, as it spans so many of the issues addressed today in IB and strategy. This book aims to introduce readers to the depth and breadth of his impact.
Unquestionably a founder of the IB field, over the course of his long career, Aharoni influenced its earliest development and, driven by a deep connection to policy and managerial practice, continually challenged conventional thinking on IB and strategy. He generated seminal insights into many aspects of why and how firms internationalize, including managerial decision-making processes, the strategies employed by state-owned enterprises, the interaction between firms and governments, and the foreign expansion of firms — including small- and medium-sized enterprises (SMEs) and those operating in the service sector — based in small and open economies. His research contributed to several salient research directions, including the behavioral theory of the firm, emerging-market multinationals, international entrepreneurship, the service economy, and non-market strategies.
Aharoni was also an influential educator, having served as the founding dean of two top business schools in Israel. He was deeply engaged with the Israeli business environment — particularly senior executives of start-up companies — and a highly-valued advisor to the Israeli government. In honor of these contributions, Aharoni was the first management scholar in Israel, to be awarded the prestigious Israel Prize in 2010. Few scholars have had such meaningful impact on research, practice, and policy.
Contents:
Readership: Graduate students and scholars of international business, strategy, and international entrepreneurship, Faculty entering the field of international business (e.g., participants in junior faculty consortia at academic conferences), Instructors of international business, strategy, and international entrepreneurship PhD seminar courses, and business practitioners and managers interested in the field of international business.
Key Features:
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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