OVERCOMING CRISIS

Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators.

This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries.

The cases can be used in business and international management classes, but can also be read to learn about modern crisis management strategies.

Contents:

• Preface
• About the Editor
• About the Contributors
• List of Figures
• List of Tables
• Restaurants and Food Delivery:
  • Domino's Pizza Japan — How Fast Can a Pizza Go? (Juan Tomas Rodriguez)
  • Haidilao — China's Most Famous Hot Pot Restaurant and the Pandemic (Du Shifan)
• E-Commerce:
  • The GoTo Group Merger (Sandra Agacy Satyawirawan)
  • Mercari and the Challenges of Internationalization (Jaime Villar Domenech)
  • Meituan — China's Leading E-Commerce Platform for Local Services Facing the Pandemic (Zhang Yifei)
• Keiretsu:
  • Toshiba's Three-Way Split Signals the End of Poor Japanese Management (Le Thi Kieu Sang)
  • Softbank's Vision Fund or How to Lose 5 Billion Dollars in a Car's Seat (Jakub Majko)
• Automotive:
  • Nissan After Carlos (Hidemi Shimamura)
  • Kia Motors' Plan S for a Strategic Shift (Alexandre Bagnoud)
  • Honda Entering the Era of Electric Vehicles (Gracia Natalia Gloria Paat)
  • Toyota Production System — From Recall Crisis to Recovery (Eiko Ishikawa)
  • Toyota — Looming Downfall in an Electrifying Industry (Pascal Elias Kedves)
• Entertainment:
  • K-Pop Industry Preparing for a Virtual Future (Gabriela Quincy Rosemarie)
• Gaming:
  • Sony PlayStation 5 Facing the Global Chip Shortage (Jordan De Bono)
  • Devsisters: How to Stay in the Game? (Saaskylaana Kalitina)
• Fashion:
  • Dolce & Gabbana in China: It's All About Reputation (Andrea Tardelli)
  • Shiseido and the Challenges Faced Amid the COVID-19 Pandemic (Cut Naomi Noor Azmi)
  • Isetan Mitsukoshi Entering the Metaverse (Uyen Uyen Nguyen Huynh)
• Consumer Goods:
  • MUJI: The Challenges of a Japanese Brand Going Global (Nadja Aldendorff)
  • Xiaomi Entering the Indian Market: Successes and Challenges (Deepak Pandey)
• Airlines Industry:
  • Emirates Airline Combating the Coronavirus Outbreak (Azka Jam)
  • Taking Off Again, Japan Airlines (Rim Silini)
• Index

Readership: For managers and readers interested in Asian (Chinese, Korean, Japanese) Management and students who take classes in Business, International Business, Corporate Strategy and Asian Studies.

'Change is the only constant. A large portion of leadership and management resources need to be dedicated to anticipating, shaping and adjusting to change. This impressive collection of 22 case studies covering companies from many industries and from different countries in Asia provides a vivid account on how startups as well as blue chips have over the last few years confronted the unavoidable challenges of business: failed internationalization, product quality issues, scandals, new technologies, and of course the COVID pandemic. A good read and an instructive textbook, even more so, as it was written by students. The editor is to be praised for showing us how to exploit the many productive opportunities inherent in teaching management classes.' - Franz WaldenbergerDirector of the German Institute for Japanese Studies, Tokyo

'In today's turbulent business environment, accelerated by the COVID-19 pandemic, it is increasingly vital to develop competencies of crisis management. To do so, the best way is to learn from real cases. This book offers many cases with rich and up-to-date information on crisis management of Asian multinational corporations in nine industries.' - Kenta Koyama, PhDAssociate Professor of Cross-Cultural Management, Tokyo Keizai University, Tokyo

'This book should be required reading for anyone seeking to do business in Asia. It's filled with page-turning practical insights and case studies covering how you can handle or mitigate crises within a cross-cultural context. The authors present real-life examples to illustrate significant cultural differences and business practices. This book will be of interest to and benefit individuals with professional strategic interests in Asia and those with an academic interest in the culturally diverse Asian region, such as teachers and students of both Asian business management and culture.' - Ewald BeiviInnovation, R&D Director APAC, Packaging/Pharma, FMCG Industries, University Lecturer, University of Zurich

Key Features:

• The book presents cases of Asian companies (mainly Chinese, Korean and Japanese firms) which are not often covered in business cases. Furthermore the book presents a variety of industries and allows readers to see how Asian companies solve problems and overcome crises
• The book focuses on how companies develop strategies to sustain their competitive advantages