CHINA FOR SMES: ESSENTIAL ELEMENTS OF SUCCESS

A Chinese banquet is a combination of small and diverse flavours that make up the overall impression of the meal. China for SMEs brings together many small bites of fascinating advice and insights to build a larger banquet of China business experience, in areas including:As China grows in importance to companies around the world, it is vital for companies to understand the Chinese business culture. Beijing and Shanghai are a long way from Boston and Sheffield! In China for SMEs, regional expert Daryl Guppy outlines the crucial ingredients for success, culled from more than 20 years of experience in China business, official meetings and government advisory. This book is an essential read for anyone serious about successful business in modern China.