Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
| This book is about achieving behavioral change in organizations. It provides a specific, practically applicable answer to the ‘how’ question of behavioral change, based on scientifically validated principles. This distinguishes this book from many other management books. Organizational Behavior Management, or OBM for short, is the field that deals with behavioral change in organizations. Some prefer to speak of ‘targeted behavioral influence’. OBM is not about changing people, nor is it about manipulating people. It is about changing the environment in which people behave. The goal is to create working conditions that inspire and motivate people to deliver peak performance. Leaders play an important facilitating role in creating and maintaining such working conditions. Applying OBM principles properly makes people happy to perform well every day. That's fun for everyone; it creates an absolute ‘win-win situation’. People exhibit, or display observable behavior all day long. Sometimes people emit outright unwanted behavior. Others just don't do what we agreed upon, or don’t do what they learned in training. Many organizations suffer from clumsy, unwanted, or even dysfunctional behavior in the workplace. For example in the form of ‘pocket veto’ and ‘saying yes, meaning no’, victim behavior, avoidance behavior or escape behavior. Analyzing observable behavior, for example, answers the following questions: • "Why are we now specifically emitting this behavior and not other behavior?" • "How do you get people to want to behave differently?" This book gives answers to these questions and provides executives and other influencers with a solid and evidence-based approach for dealing with behavioral, performance and motivational issues. |
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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