Rethinking Business and ManagementEdition 2

Rethinking Business and Management offers a timely and critical examination of how business and management are being reshaped by digitalization, globalization, and deep socio-economic change. As contemporary capitalism becomes increasingly driven by intangible assets, data, digital platforms, and financial power, this book challenges conventional assumptions about how markets, organizations, and managerial authority operate.

Bringing together insights from political economy, organization studies, and marketing, the book explores the rise of the intangible and sharing economies, shifting patterns of work marked by flexibility and precarity, and the growing influence of moral and political discourses such as woke capitalism. It examines how multinational corporations adapt within a fragmented yet highly interconnected global system, and how platform-based organizations and data-driven personalization are redefining both management practices and consumer identities.

The book also addresses the intensifying entanglement between digital technologies and finance, showing how fintech, platforms, and digital infrastructures are transforming investment, payment systems, and the distribution of economic power. Throughout, it foregrounds the implications of these transformations for inequality, governance, and the future of capitalism itself.

Combining analytical rigor with a critical perspective, Rethinking Business and Management provides readers with a coherent framework for understanding the forces reshaping business today. It is an essential resource for scholars, students, and practitioners seeking to navigate—and rethink—the contemporary business landscape.