Key Features:
- Presents a well-researched account of how to design, develop, manage and evaluate various development projects successfully, from the R&D stage to commercialization
- Includes attractive case studies like “Healthy Tea™” developed by Japan Coca Cola, Inc., “Teach Me Electronic Appliances” which is a recommendation engine, and the development of robots
- Written in an informative yet highly accessible manner that appeals to both the business and academic communities
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