NEW DIRECTIONS IN BEHAVIORAL PRICING

New Currencies;Loyalty Program Miles as a Virtual Currency;Uncertainty in Value;Choice of Payment Mode;Loyalty Program Management;Affective Price Evaluations;Pain of Paying ;Metacognitive Experience In Price Evaluation;The Ease-of-Recall Pricing Effect;The Ease-of-Computation Effect;Hedonic Price Evaluations;Price Fairness;Dual Entitlement;Communicating Price Changes;Communicating Price Differences;Internal Reference Price;Gain–Loss Asymmetry;Price Thresholds;Processing Price Information;Framing Price Changes;Framing Price Differences;Buyers' Purchase Goals;Round Versus Sharp (Odd) Prices;Price Promotion Information Processing;Ease of Computing Price Differences;Size of Right Digit Endings;Absolute Versus Relative Price Differences;Communicating Price Differences;Effects on Quality Inferences And Internal Reference Prices;Post-Promotion Price Expectations;Perceived Fairness of Price Promotions;Pay-What-You-Want (PWYW);Social Preferences;Models of Finitely Repeated Games with Incomplete Information;Signaling;Self-Signaling;Social Signaling;Social Preferences;Partitioned Pricing;Bargains;Efficiency Frontier