The Power of Brand Ownership

Name: Memmo
Address: Artillerigatan 27, Stockholm, 11445, SE
Telephone: +46762762674

Författare: Miriam J. Johnson

Förlag: Cambridge University Press

Utgivningsår: 2025

ISBN: 9781009538404

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Explores the dynamics between branding and consumer identity within both the physical and digital realms that form our cultural landscape.

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