Literatura kursowa z Marketing & Public Relations

Reputation in Business

The Psychology Behind Trademark Infringement and Counterfeiting

A Practical Guide to Managing Tourist Experiences

Internal Marketing

Gendering Theory in Marketing and Consumer Research

The Moral Compass of Public Relations

The New Review Economy

AI Marketing Essentials

Strategic Reputation Management

Successfully Marketing Clinical Trial Results

Engaging Brands

Ecological Marketing in EU Cities

The Hero Trap

Teaching Inclusive Public Relations

The Marketing of Industrial Products

Crisis Management By Apology

Corporate Public Affairs

Brands

Branding and Positioning in Base of the Pyramid Markets in Africa

Entrepreneurial Marketing and International New Ventures

Advertising and Anthropology

Creating Images and the Psychology of Marketing Communication

Heritage Marketing

Applying Social Cognition to Consumer-Focused Strategy