Literatura kursowa z Marketing & Public Relations

Social Media Storms

Introduction to Corporate Communication

Reputation in Business

The Psychology Behind Trademark Infringement and Counterfeiting

A Practical Guide to Managing Tourist Experiences

Internal Marketing

Gendering Theory in Marketing and Consumer Research

The Moral Compass of Public Relations

The New Review Economy

Exchange Behavior in Selling and Sales Management

The Multichannel Challenge

Public Relations Writing Worktext

Strategic Brand Design

Digital and Social Media Marketing

History of PR in Canada

Place Marketing and Temporality

Sustainable Marketing and the Circular Economy in Poland

The Death of A Thousand Cuts

Visual Consumption

Persuasion in Advertising

Ethics and Professional Persuasion

Marketing to Pharmacists

Celebrity, Convergence and Transformation

The Development of Marketing Management