Doing Focus Groups

Doing Focus Groups

Autor: Rosaline Barbour
Wydawca: SAGE Publications
Wydanie: 2
Data publikacji: 2018
ISBN: 9781473912441

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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

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