Global Alliances in Tourism and Hospitality Management

Global Alliances in Tourism and Hospitality Management

Autor: Dimitrios Buhalis, John Crotts
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2000
ISBN: 0789007835

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Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben

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