Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media

Autor: Mary-Lou Galician
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2004
ISBN: 0789025353

Kup książkę

0

Zapłać z Klarna
14-dniowa gwarancja zwrotu pieniędzy

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

Może Ci się spodobać

Kup książkę0