Internal Marketing: Directions for Management

Internal Marketing: Directions for Management

Autor: Barbara Lewis, Richard Varey
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2000
ISBN: 9780415213172

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

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