The Dynamics of Advertising

The Dynamics of Advertising

Autor: Barry Richards, Iain MacRury, Jackie Botterill
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2013
ISBN: 9058230856

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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