The Pricing and Revenue Management of Services

The Pricing and Revenue Management of Services

Autor: Irene C.L. Ng
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2007
ISBN: 9780415350778

Kup książkę

0

Zapłać z Klarna
14-dniowa gwarancja zwrotu pieniędzy
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

Może Ci się spodobać

Kup książkę0