Innovations and Institutions

Innovations and Institutions

Autor: Patrick Vermeulen, Jorg Raab
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2007
ISBN: 9780415390736

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14-dniowa gwarancja zwrotu pieniędzy
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.This book takes the meeting point of two seemingly incongruous schools of theor

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