Retail Marketing and Branding

Retail Marketing and Branding

Autor: Jesko Perrey, Dennis Spillecke
Wydawca: Wiley
Wydanie: 2
Data publikacji: 2013
ISBN: 9781118489529

Wybierz, jak chcesz czytać

0

Zapłać z Klarna
14-dniowa gwarancja zwrotu pieniędzy

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

Może Ci się spodobać