Multichannel Marketing

Multichannel Marketing

Autor: Akin Arikan
Wydawca: Wiley
Wydanie: 1
Data publikacji: 2011
ISBN: 9780470239599

Wybierz, jak chcesz czytać

0

Zapłać z Klarna
14-dniowa gwarancja zwrotu pieniędzy
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Może Ci się spodobać