Mastering Global Business Development and Sales Management

Mastering Global Business Development and Sales Management

Autor: Thomas A. Cook
Wydawca: Taylor & Francis
Wydanie: 1
Data publikacji: 2020
ISBN: 9781482226232

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Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

  • Shows how to develop a marketing and sales strategy for globalization
  • Details regional versus country-specific profiles
  • Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
  • Provides sales and negotiation skill sets

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