Conversations with Marketing Masters

Conversations with Marketing Masters

Autor: Laura Mazur, Louella Miles
Wydawca: Wiley
Wydanie: 1
Data publikacji: 2009
ISBN: 9780470025918

Wybierz, jak chcesz czytać

0

Zapłać z Klarna
14-dniowa gwarancja zwrotu pieniędzy
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Może Ci się spodobać