Cursusliteratuur in Marketing & Public Relations

Handbook of Product Placement in the Mass Media

Masters of Advertising Copy (RLE Marketing)

Current Research on Gender Issues in Advertising

Selling Electronic Media

Persuasive Imagery

Ongoing Crisis Communication

Radios Niche Marketing Revolution FutureSell

Seducing Souls

Swipe, Scan, Shop

Public Relations as Public Diplomacy

Attention, Attitude, and Affect in Response To Advertising

Using Social Marketing for Public Emergency Preparedness

Customer Engagement

Export Strategy: Markets and Competition (RLE Marketing)

Go Figure! New Directions in Advertising Rhetoric

Building Brands in Asia

How to Measure and Manage Your Corporate Reputation

Marketing Management and Strategy

Marketing for Attorneys and Law Firms

Promotional Culture and Convergence

Advertising Exposure, Memory and Choice

The DJ Sales and Marketing Handbook

Creating Powerful Brands

Fundamentals of Advertising