Cursusliteratuur in Marketing & Public Relations

Public Relations Research Annual

Facets of Corporate Identity, Communication and Reputation

Advertising

Social Media Measurement and Management

Children as Consumers

Explorations in Consumer Culture Theory

Digital Public Relations and Marketing Communication Trends in Africa

Hispanic Marketing

CIM Revision Cards:Marketing Management in Practice 05/06

Data Mining and Market Intelligence for Optimal Marketing Returns

Commercialising Celebrity Persona

The Trendmakers

Marketing Analysis in Sport Business

The Routledge Companion to Consumer Behavior

Social Media Influencers in Strategic Communication

Social and Sustainability Marketing

Storytelling and Market Research

Essentials of Marketing Management

Consumer Behaviour and the Arts

Absolute Essentials of Digital Marketing

The Public Relations Strategic Toolkit

Marketing Analytics

Influencer Marketing

Reconfiguring Public Relations