Prima di Memmo, i miei appunti erano sparsi tra mille PDF. Ora uno spazio di lavoro raccoglie tutto in un unico posto, e vedo esattamente cosa mi resta da studiare.
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.
Contents:"Rarely does a scholar consistently produce impactful research for over four decades. Dominique Hanssens is one of those rare scholars whose legendary work on the long-term impact of marketing and public policy is beautifully captured in this book."
"This compendium affords a long-term perspective on long-term marketing effects. Collectively, the papers in this volume span four decades of research and convincingly demonstrate that marketing is an investment, not an expense. Dominique Hanssens's pioneering contributions are a must-read for those interested in marketing dynamics."
"Marketing strategy and accompanying actions result in long-term, forward-looking, multi-period benefits. The brand and market power of incumbents is felt across industries ranging from consumer goods to industrial products to technology-based markets. Unfortunately, we tend to measure the impact of marketing investments in retrospective, short-term frameworks that grossly underestimate their contributions to the firm in terms of profitability and growth. Dominique Hanssens is one of the few who gets it right. He and his coauthors document long-term effects of market-based assets (brand, customers, distribution partners), capabilities and actions (advertising, promotions) on category growth, brand share and protection from price competition. For great insights, look no further!"
Prima di Memmo, i miei appunti erano sparsi tra mille PDF. Ora uno spazio di lavoro raccoglie tutto in un unico posto, e vedo esattamente cosa mi resta da studiare.
I riassunti di Memmo sono oro puro prima degli esami. Non devo rileggere 800 pagine due settimane prima, solo le parti importanti.
La chat AI mi ha salvato più di una volta la sera prima di un esame. Continuo a chiedere finché non capisco, senza aspettare risposte da un gruppo di studio.
I quiz colpiscono esattamente ciò che devo sapere. Memmo tiene traccia di dove mi blocco, così mi esercito solo su ciò che conta davvero.
Le flashcard con ripetizione spaziata sono magia pura. Memmo sa quando sto per dimenticare qualcosa e me lo ripropone.
I podcast AI sono i miei preferiti. Li ascolto mentre vado a scuola e ripasso senza stare davanti al computer.
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