The public relations industry is not just about celebrity gossip. This book shows how, whenever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the public's expense.
Written by leading activists and writers, this book reveals the secrets of the PR trade including deception, the use of fake 'institutes', spying and dirty tricks. The impact can be devastating -- when the public is denied access to the truth, the results are rising inequality and environmental catastrophe.
Exposing the misdeeds of famous companies including Coca Cola, British Aerospace, Exxon and Monsanto, and revealing information about the covert funding of various apparently independent thinks tanks and institutes, the authors offer a guide to campaigns that can help us roll back corporate power and resist deceptive PR.
Written by leading activists and writers, this book reveals the secrets of the PR trade including deception, the use of fake 'institutes', spying and dirty tricks. The impact can be devastating -- when the public is denied access to the truth, the results are rising inequality and environmental catastrophe.
Exposing the misdeeds of famous companies including Coca Cola, British Aerospace, Exxon and Monsanto, and revealing information about the covert funding of various apparently independent thinks tanks and institutes, the authors offer a guide to campaigns that can help us roll back corporate power and resist deceptive PR.
Paga facilmente con carta, Klarna, Apple Pay o Google Pay. Non sei soddisfatto? Hai sempre 14 giorni per il rimborso. Leggi di più nei nostri termini. Per qualsiasi domanda, scrivici a hello@memmo.org.
Memmo rende lo studio più facile, ovunque tu sia nel mondo. Qui trovi i tuoi libri di testo e strumenti di studio intelligenti, tutto in un unico posto: riassunti, quiz, podcast e flashcard. E poi c'è Ted, il tuo compagno di studio che risponde a ogni tua domanda. Oltre 50.000 studenti studiano già qui: è stato creato per aiutarti a imparare più velocemente e a stressarti meno.
Potrebbe interessarti anche
Acquista il libro0