Customer and Business Analytics

Customer and Business Analytics

Autore: Daniel S. Putler
Editore: CRC Press
Edizione: 1
Data di pubblicazione: 2012
ISBN: 9781466503960

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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex

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