Public Relations in Japan

Public Relations in Japan

Autore: Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2018
ISBN: 9780367665371

Acquista il libro

0

Paga con Klarna
Garanzia di rimborso di 14 giorni
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Potrebbe interessarti anche

Acquista il libro0