Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.
Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.
Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market.
With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:
The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.
Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market.
With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:
The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
Paga facilmente con carta, Klarna, Apple Pay o Google Pay. Non sei soddisfatto? Hai sempre 14 giorni per il rimborso. Leggi di più nei nostri termini. Per qualsiasi domanda, scrivici a hello@memmo.org.
Memmo rende lo studio più facile, ovunque tu sia nel mondo. Qui trovi i tuoi libri di testo e strumenti di studio intelligenti, tutto in un unico posto: riassunti, quiz, podcast e flashcard. E poi c'è Ted, il tuo compagno di studio che risponde a ogni tua domanda. Oltre 50.000 studenti studiano già qui: è stato creato per aiutarti a imparare più velocemente e a stressarti meno.