The Global Manager

The Global Manager

Autore: Otto Lerbinger
Editore: Bloomsbury Publishing
Edizione: 1
Data di pubblicazione: 2013
ISBN: 9781137310545

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It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

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