Hospitality Marketing and Consumer Behavior

Hospitality Marketing and Consumer Behavior

Autore: Vinnie Jauhari
Editore: Apple Academic Press
Edizione: 1
Data di pubblicazione: 2017
ISBN: 9781774636244

Acquista il libro

0

Paga con Klarna
Garanzia di rimborso di 14 giorni

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Potrebbe interessarti anche

Acquista il libro0