Pharmaceuticals-Where's the Brand Logic?

Pharmaceuticals-Where's the Brand Logic?

Autore: Giles David Moss
Editore: CRC Press
Edizione: 1
Data di pubblicazione: 2016
ISBN: 9780789032591

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Insights and analysis that challenge current thought on consumer branding theory and strategy

Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le

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