Celebrity Bromance and Comradery Capital in Asia

Celebrity Bromance and Comradery Capital in Asia

Autore: Celia Lam, Jackie Raphael-Luu
Editore: Bloomsbury Publishing
Edizione: 1
Data di pubblicazione: 2025
ISBN: 9780755655021

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From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

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