Kurssikirjallisuus aiheessa Marketing & Public Relations

Concise Encyclopedia of Professional Services Marketing

Interpreting Consumer Choice

Advertising

Public Relations Law

Excellence in Advertising

Advances in Tourism Destination Marketing

Marketing: The Basics

Management of Marketing

Advertising as a Creative Industry

Country-of-Origin Effect in International Business

Rhetorical and Critical Approaches to Public Relations II

Museum Marketing

CIM Coursebook Introductory Certificate in Marketing

Electronic Word of Mouth as a Promotional Technique

Marketing Madness

EcoFusion Marketing

Dictionary of Trade Name Origins

Creating a Sustainable Brand

Disruptions and Consumer Resilience

Project Marketing

Digital Channels and Social Media Management in Luxury Markets

Signifying Place

Advanced Theory and Practice in Sport Marketing

Destination Marketing