Course literature in Marketing & Public Relations

Hispanic Marketing

Frameworks for Market Strategy

Internet Retailing and Future Perspectives

The Communications Consultant’s Master Plan

Future of Tourism Marketing

To Sell Is Human

From Those Wonderful Folks Who Gave You Pearl Harbor

Influencer

30 Second Death

The Prescription Playboy

Newsworthy

The Business Value of Developer Relations

Loyalty Programs and the Currency Effect

Transformative Marketing

Advertising Concept Book 3E

Close That Sale!

Fundamentals of Writing for Marketing and Public Relations

Consumer Lessons From a Pandemic

MARKET DYNAMICS AND STRATEGIES IN A POST-CRISIS WORLD

Hegarty on Advertising

FINDING WISDOM IN BRAND TRAGEDIES

MANAGING CUSTOMER VALUE (2ND ED)

HISTORY OF MKTG SCI (2ND ED)

Stand Out!!