Course literature in Marketing & Public Relations

Readings in Advertising, Society, and Consumer Culture

An Introduction to Social Media Marketing

Advertising

Analyzing Music in Advertising

Corporate Communication

Morality and the Market (Routledge Revivals)

Routledge Handbook of Football Marketing

Marketing in the Boardroom

Marketing Training Services

Sports and City Marketing in European Cities

How to Market Design Consultancy Services

The Fundamentals of Marketing

The Fundamentals of Branding

Basics Marketing 03: Marketing Management

The Fundamentals of Creative Advertising

Promoting Nonprofit Organizations

Contemporary Perspectives on Corporate Marketing

The DJ Sales and Marketing Handbook

Marketing for Cultural Organizations

Marketing Database Analytics

International Marketing (RLE International Business)

Perspectives on International Marketing - Re-issued (RLE International Business)

Consumer Behavior and Advertising Involvement

Principles of Advertising