Course literature in Marketing & Public Relations

Strategic Marketing

Organizational Design for Marketing Futures

Understanding the Marketing Exceptionality of Prestige Perfumes

Social Media and Interactive Communications

Celebrity Fans and Their Consumer Behaviour

Strategic Stakeholder Engagement

Social Media for Fashion Marketing

An Introduction to Fashion Retailing

Fashion Promotion

Swipe, Scan, Shop

Manager's Guide to Excellence in Public Relations and Communication Management

Professional Services Marketing

Excellence in Public Relations and Communication Management

Marketing Your Business

Marketing Information

Brand Equity & Advertising

Marketing in the Service Industries

Corporate Public Relations

Wine, Food, and Tourism Marketing

Public Relations

Consumer Behaviour

Digital Advertising

Internal Marketing

Inclusive Place Branding