Course literature in Marketing & Public Relations

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Optimizing Millennial Consumer Engagement With Mood Analysis

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Globalized Consumer Insights in the Digital Era

Future of Customer Engagement Through Marketing Intelligence

Marketing Peace for Social Transformation and Global Prosperity

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Transformation of Higher Education Through Institutional Online Spaces

Global Branding: Breakthroughs in Research and Practice

Strategic Marketing for Social Enterprises in Developing Nations

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Building a Brand Image Through Electronic Customer Relationship Management

Achieving Peak Sales Performance for Optimal Business Value and Sustainability

Handbook of Research on Decision-Making Techniques in Financial Marketing

Consumer Experience and Decision-Making in the Metaverse

Localizing Global Marketing Strategies: Emerging Research and Opportunities

Global Perspectives on Strategic Storytelling in Destination Marketing

Social Media and Online Consumer Decision Making in the Fashion Industry

The Role of Brands in an Era of Over-Information

Balancing Automation and Human Interaction in Modern Marketing

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Digital Marketing Strategies and Models for Competitive Business