Why We Do What We DoEdition 1

Practical tools and tips to lead a healthy and productive life

The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide.

Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy and productive lives. 

•    Learn about how your brain functions

•    Find out how emotions can be overcome or last a lifetime

•    Access your brain’s natural ability to focus and concentrate

•    Think creatively

The thoughts you have and the words that you speak all have an effect on your neural architecture — and this book explains what that means in a way you can understand.