WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

Autor: Luiz Moutinho
Verlag: World Scientific Publishing Company
Erscheinungsdatum: 2016
ISBN: 9789814689601

Buch kaufen

0

Mit Klarna bezahlen
14 Tage Rückgaberecht
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Das könnte dir auch gefallen

Buch kaufen0