BEYOND THE DARK ARTS

Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.

The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Contents:

• Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice (Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg and Ella Chorazy)
• Contextual and Theoretical Issues in Communication and Marketing:
  • Frameworks for Socially Responsible Marketing and Ethical communication (Stephan Dahl and Jeff French)
  • Emerging Technologies, Social Marketing and Ethics (Nicole 'Nikki' Lemire-Garlic)
  • Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context (Anne Gregory)
  • Technology to the Rescue? Considerations for Behaviour Change Practitioners (Dang Nguyen and Michaela Jackson)
  • Corporate Social Responsibility and the Sustainable Development Goals: The UK's Four Largest Retailers (Peter Jones)
• Issues and Controversies in Marketing and Communication:
  • Sustainability Chic and the Future of Fashion Marketing (Jon Hewitt, Lukas Parker, Grace McQuilten, and Rimi Khan)
  • Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities (Lukas Parker, Rob Cover, Charlotte Young and Katia Ostapets)
  • Vulnerable Communities and Behavioural Change: A Case of Modern Slavery in Supply Chains (Krzysztof Kubacki, Natalia Szablewska, Dariusz Siemieniako and Linda Brennan)
  • Outrage and Activism (Sommer Kapitan)
  • Communication for Diversity and Inclusion: A South African Perspective (Preeya Daya and Mlenga Jere)
• Marketing and Communication Tools and Tactics to Achieve Social Change:
  • More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers (David Micallef, Lukas Parker and Linda Brennan)
  • Social Media for Upstream Social Marketing (Michaela Jackson and Michael Mehmet)
  • Social Media Messaging for Health (Annika Molenaar, Eva L Jenkins, Linda Brennan, Dickson Lukose, Melissa Adamski and Tracy A McCaffrey)
  • Responding Responsibly to Crisis and Disaster: The Communication Challenges (Colleen E Mills and Sussie C Morrish)

Readership: Advanced undergraduate and graduate students, researchers and practitioners in the fields of marketing and communication.

Key Features:

• Brings together a group of leading scholars in the rapidly growing area of socially responsible/ethical marketing and communications
• Is the only book dealing with continuously emerging and evolving issues and trends in areas that are converging across the globe and where disciplinary boundaries are unclear
• Explores the connections between ideologies and approaches, issues and controversies, and tools and tactics, to make sense of the increasingly complicated and multidimensional realities of the social impact of marketing and communications
• Is a unique blend of closely connected topics that are typically scattered across a wide range of disciplines and outlets