BI Without the BS

Stop asking stakeholders what they want—start uncovering what they truly need.

Many business intelligence (BI) projects fail—not because of bad technology, but because of poor requirements. Stakeholders often don’t know what they need, and project teams assume too much. The result? Costly delays, endless rework, and disappointing solutions.

BI Without the BS offers a practical, proven framework to turn that around. Drawing from decades of experience in telecom, finance, retail, and global organizations, Eva Polini and Karina Ghozali guide readers through the real-world challenges of gathering BI requirements—clearly, confidently, and effectively.

Whether you're a business analyst, data visualization specialist, project manager, or BI leader, this book will help you:

• Understand the foundations of business analysis and requirement engineering—then how to apply them to BI,
• Go beyond surface-level requests to uncover core business needs,
• Deliver BI assets that are adopted, trusted, and aligned with strategic goals,
• Build stronger relationships with stakeholders while reducing friction and rework.

Through relatable actionable steps, the authors empower analysts to become proactive change agents who design solutions that genuinely support decision-making.

Clear, accessible, and rich with insight, this book is your roadmap to building BI solutions that work the first time—on time and on budget.

If you're ready to go beyond gathering requirements—and start driving results—this book is for you.