Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment.
New to this Edition
· Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges
· Increased coverage of the legislative landscapes and long-term economic outlooks for each country
· Updated and new chapter case studies analyze the expansion strategies of international retailers
· New Chapter Summaries and Critical Thinking Questions offer additional learning tools
· Includes 60% new photos and current maps to bring the chapters to life
· Expanded contributor biographies highlight the expertise of each scholar
New to this Edition
· Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges
· Increased coverage of the legislative landscapes and long-term economic outlooks for each country
· Updated and new chapter case studies analyze the expansion strategies of international retailers
· New Chapter Summaries and Critical Thinking Questions offer additional learning tools
· Includes 60% new photos and current maps to bring the chapters to life
· Expanded contributor biographies highlight the expertise of each scholar
Seiten: 456
Kategorie: Företagande & Management
e-ISBN: 9781501319082
Versandgewicht: 1.2 kg
Versand in: 1-2 Tage
Zahle einfach mit Karte, Klarna, Apple Pay oder Google Pay. Nicht zufrieden? Du hast immer ein 14-tägiges Widerrufsrecht. Lies mehr in unseren AGB. Hast du Fragen, schreib uns eine E-Mail an hello@memmo.org.
Memmo macht das Lernen einfacher – wo auch immer du bist. Bei uns findest du deine Kursbücher und smarte Lerntools an einem Ort: Zusammenfassungen, Quizzes, Podcasts und Lernkarten. Und Ted, dein Lernbuddy, beantwortet alles, was du wissen möchtest. Über 50.000 Studierende lernen bereits hier – gemacht, damit du schneller lernst und weniger Stress hast.