Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)

Autor: Martin Evans, Nigel Piercy
Verlag: Taylor & Francis
Ausgabe: 1
Erscheinungsdatum: 2014
ISBN: 9781138980310

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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